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Media Glossaries

October 29, 2018

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As media terminology

A-level media eduqas

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the bridge 30 mark essay

"According to Claude Lévi-Strauss, texts convey their meanings through a system of binary oppositions. Evaluate this structuralist theory. Refer to the Bridge in your response.” (30 marks) Binary opposites are a pair of related concepts that are opposite in meaning. It is a system in which two theoretical opposites are defined and set off against one another. Levi strauss was a french anthropologist in the 1900’s; he proposed a theory of ‘binary opposites’ where the majority of narratives in media forms contain opposing main characters. He believes that binary opposites help to thicken the plot and further the narrative. A problem with binary opposites is that they can portray negative stereotypes for example if it was man vs women, there would be an attachment to gender stereotypes. One binary opposite portrayed in the bridge is nuclear family vs alternative family. A nuclear family (cereal box family), is a typical/ ‘ideal’ (in the 1950s) family that is co...

Life on mars postmodern essay

To what extent can the set episode of life on mars be seen as postmodern? (15 marks) Postmodernism is the idea that the imagined state of a perfect world is in actual fact impossible and that society is fragmented. Some of the key features of postmodernism are intertextuality, hybridity, bricolage, parody and/or pastiche, irony and hyperreality. Life on mars could be seen as postmodern because it conforms to some of the features of postmodernism. One of the features presented in life on mars is intertextuality. Intertextuality is a reference in a media text via another media text which some of the audience can understand depending on whether they have the knowledge of the reference. Life on mars represents intertextuality through a number of things such as the david bowie song ‘life on mars’ which is deliberate and overt intertextuality. The intertextuality of the song ‘life on mars’ can also link with the postmodern feature irony. It is ironic how the song title is the same as ...

Feminist views on 'The Bridge'

Is “patriarchal oppression and the ideology of domination” evident in “The Bridge”? Or does it challenge this concept? Feminist approaches to the bridge Socialist feminist perspective: The “superwoman” figure is middle-class Lise, wife of a rich man – implies that women may still be reliant on males financially. Her attitude is right-wing rather than socialist and is portrayed negatively. Liberation can only be achieved by working to end both the economic and cultural sources of women oppression. Radical feminist perspective: Gender roles are challenged and characters reject them – but - when patriarchy is challenged (e.g. through Helle Anker promotion of gender neutrality and lesbian marriage) it destroys women (e.g. she is murdered). View society as fundamentally a patriarchy. Male supremacy is eliminated in all social and economic context. Liberal feminist perspective: representation of women has improved as ideology has changed. Representations reflect mor...

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